ProfitCast Ad Income Forecaster

Monthly Impressions	# of Ad Spaces/Rotations	% Ad Fill
10,000 50,000 100,000 200,000 300,000 400,000 500,000 600,000 700,000 800,000 900,000 1,000,000 2,000,000 3,000,000 5,000,000 10,000,000 15,000,000 20,000,000 25,000,000 30,000,000 35,000,000 40,000,000 45,000,000 50,000,000	1 2 3 4 5 6 7 8	0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%

by CPM
Ad Type	% of Total Ads	CPM
Direct Selling	0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%	$0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00 $7.00 $8.00 $9.00 $10.00 $11.00 $12.00 $13.00 $14.00 $15.00 $16.00 $17.00 $18.00 $19.00 $20.00
Internal Agencies (direct)	0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%	$0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00 $7.00 $8.00 $9.00 $10.00 $11.00 $12.00 $13.00 $14.00 $15.00 $16.00 $17.00 $18.00 $19.00 $20.00
Discount if applicable	0% 5% 10% 15% 20% 25% 30% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%
Ad Networks	0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%	$0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 $5.00 $7.00 $8.00 $9.00 $10.00 $11.00 $12.00 $13.00 $14.00 $15.00 $16.00 $17.00 $18.00 $19.00 $20.00

Pay Per Click (PPC) Option (e.g., Google AdSense)
Ad Type	% of Total Ads	Click Through Rate (CTR)	Cost Per Click (CPC)
PPC Ad Network	0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65% 70% 75% 80% 85% 90% 95% 100%	0.00% 0.05% 0.10% 0.15% 0.20% 0.25% 0.30% 0.35% 0.40% 0.45% 0.50% 0.55% 0.60% 0.65% 0.70% 0.75% 0.80% 0.85% 0.90% 0.95% 1.00%	$0.00 $0.05 $0.10 $0.15 $0.20

Income Statement (Annual)		Income Statement (Monthly)
Revenue		Revenue
Direct Expenses		Direct Expenses
Commission for Ad Sales	None 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%	Commission for Ad Sales
Professional fees/consultants		Professional fees/consultants
Program supplies		Program supplies
Marketing/Advertising		Marketing/Advertising
Web site		Web site
Misc.		Misc.

TOTAL DIRECT EXPENSES		TOTAL DIRECT EXPENSES
GROSS PROFIT		GROSS PROFIT

General & Admin. Expenses		General & Admin. Expenses

Total G & A		Total G & A

EBIT		EBIT